Redd's Apple Ale

To launch Redd's Apple Ale, we needed a simple idea that would break through and stick.

The answer was right in the product itself: the apple. We transformed it into a memorable brand icon that literally dropped in and "clunked" unsuspecting guys on the head—a playful reminder that maybe what they really wanted was a Redd's.
 

The campaign gave the brand an ownable visual device that worked across television, digital, social, and retail. More importantly, it worked with consumers. The creative earned some of the highest testing scores the research company had ever recorded and helped introduce millions of drinkers to a new kind of ale.