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Dr.Scholl's
A campy, hyperbolic campaign for Dr. Scholl’s that turned insoles into an over-the-top visual metaphor—driving attention, laughs, and strong engagement.
Pedi Smoother
For Dr. Scholl’s Pedi Smoother, we treated feet like a force of nature. The spot played as a tongue-in-cheek nature documentary, complete with a David Attenborough-style voiceover, observing rough heels as if they were a rare species in the wild. By elevating a very everyday problem with cinematic parody, the work made foot care unexpectedly entertaining, memorable, and highly shareable.
Timer
How long can you really last in high heels? We made the discomfort impossible to ignore by putting countdown timers on the backs of women’s shoes. As the seconds ticked away, the visual turned a familiar pain point into a simple, instantly relatable idea. Dr. Scholl’s cushions offered the relief that let them keep moving with confidence.
A little timer. A big idea. And a clever way to make the benefit of the product tangible.
Watch the spot on iSpot:
Dr. Scholl’s Cushions — “Timer”
The video is hosted on iSpot.tv. Click the link above to watch the original commercial.
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